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The team

Stuart Barnes
Stuart Barnes
Client Services Director

Stuart has worked extensively on both agency and client side. He has held roles as Strategic Communications Adviser to the Department for Education and Marketing Director at the Edinburgh Art Festival. Within True North he oversees Client Services and leads on Springer Nature, LEGO® Education and the National Portrait Gallery. In addition, he is a keen painter who regularly holds exhibitions of his work.

Ady Bibby
Ady Bibby
Managing Director

True North founder and MD, Ady, has a love of strategic ideas that help create and build powerful brands. With experience across culture, education, finance and consumer, he has led teams that have helped tell the story of brands like Royal Mail, British Council and Wellcome. A winner of over 150 creative awards, he is also asked to judge many - although not at the same time. He lives with Rusty the dog in Lancashire’s oldest barn.

Corina Boyle
Corina Boyle
Account Director

Corina brings a commercially-minded approach to planning and delivering projects. She has extensive experience of global brands across pharmaceutical, education and finance. Since joining, Corina has been leading positioning projects for two of our professional sector clients: Brookson and Together. She is a clean desk fanatic and a keen outdoorswoman, making her the one most likely to spend the weekend up a mountain with Dettol Wipes.

Emma Bluck
Emma Bluck
Senior Account Manager

Emma joined True North after graduating in Design Management for the Creative Industries. Since then she has managed numerous campaigns and clients including LEGO® Education, Royal Mail, Chester Zoo and the Science Museum. An efficient and focused account handler, Emma prides herself on making sure things are done on time and on budget. Away from work she is a big music fan and regularly attends Glastonbury Festival.

Helen Dunk
Helen Dunk
Studio Manager

A studio as lively as ours needs someone to keep an eye on the little details at all times. That’s where Helen comes in, making sure everything runs smoothly. As Head of Making Things Happen, she is the person most likely to welcome you on your arrival at True North, a role she perfected during her previous incarnation as a ski chalet host; not to mention a seven-year stint as a PC with Greater Manchester Police.

Ed Dunsdon
Ed Dunsdon
Artwork and Production Manager

As a key part of the creative process, Ed’s role is to ensure every piece of artwork leaves True North on time and 100% accurate. In his long career, there’s not much print and digital production Ed hasn’t seen, meaning he helps identify potential problems before they occur. What Ed says tends to go – not only is he is the great-grandson of designer Eric Gill, he also fights the Parliamentarian cause as part of the Sealed Knot society.

Sarah Dutton
Sarah Dutton
Senior Designer

Sarah joined True North in 2005 working as the creative lead on Royal Mail’s marketing programme. Since then she has led on branding projects for clients including Chester Zoo, British Council, LEGO® Education, Springer Nature and the Oxford and Cambridge Boat Race. She has been known to design the set, direct the photography and act as a stand-in model, all for the same shoot. Outside of work, she is a keen half and full marathon runner.

Clare Finch
Clare Finch
Financial Controller

Clare is our Financial Controller and holder of the hugely important keys for petty cash. A graduate in International Business Finance, she has worked for numerous global organisations, recently spending 3 years in Kuala Lumpur, helping to establish a new financial centre. She is currently on maternity so don’t be surprised if her husband Brian answers the phone. Fortunately for us, he’s also qualified in all aspects of financial management.

Sarah Hardman
Sarah Hardman
Designer

Since joining in 2012 Sarah has worked on a number of high-profile projects for the National Trust and has been instrumental in the rebrand of National Gallery of Ireland. She is also heavily involved with LEGO® Education, delivering marketing materials for global campaigns. In addition to leading her own projects, Sarah acts as mentor to our placements. When she isn’t at work, she’s a keen runner, completing 10Ks, half and full marathons.

Adele Littler
Adele Littler
Designer

Highly regarded for her skills across print and digital, Adele has a keen eye for craft and design, particularly when it comes to typography. She is lead creative for clients including Together and Manchester University. A keen advocate for women in sport, Adele was key to the success of Basketball England’s initiative to reignite interest in the sport. She has her own jet ski and is a season ticket holder for Manchester City’s women’s team.

Victoria Pinnington
Victoria Pinnington
Senior Designer

Victoria is one of our most experienced designers, having worked on numerous brand identities, including those for The Wine Society, National Gallery of Ireland and LEGO® Education. Vic is passionate about making the complex simple, combining her creative solutions with a thorough understanding of client and customer needs. Outside of work Vic’s love of the gym has earned her the nickname of ‘gym bunny’.

Claire Powell
Claire Powell
Brand Strategist

Claire uses a wealth of digital technology and social media techniques to gain insights that inform her strategic approach. She is at home with all aspects of brand strategy across a broad range of sectors and has worked for clients such as IKEA, Mondalez, Barbie, Save The Children and The Red Cross. Claire previously worked in New York, and with her love of travel is said to have accumulated more air miles than Buzz Aldrin.

Steve Royle
Steve Royle
Creative Director

Steve is a firm believer in the power of design to enable behavioural change: a philosophy that informs his creative leadership. Over the last 20 years he has delivered solutions for many global brands from Astra Zeneca to WaterAid. He describes his first sight of the Ford Sierra at the age of 9 as a ‘turning point’ in his life. He also acknowledges he comes from a small town where you had to take your design kicks where you could find them.

Calandra Tennant
Calandra Tennant
Senior Account Executive

Cally’s first role at True North was to manage marketing and support for the Royal Mail Philatelic team, helping deliver its customer retention plan. She is also an important part of our Together and LEGO® Education teams. As a design graduate, Cally has a genuine enthusiasm for great design, as well as a desire to deliver exceptional work to clients. She is a frequent visitor to music festivals and also enjoys drawing and hiking.

Beth Wilkinson
Beth Wilkinson
Designer

Beth, who spent 12 months on student placement, joined us full-time in 2017 after graduating with a First Class Honours degree. We were incredibly keen to snap her up and she has been providing intelligent and articulate support across all of our accounts from day one. A keen photographer, Beth also loves sketching, nature and all things typographic. She will also admit to having a slightly weird obsession with ampersands.

Sally Chuku
Sally Chuku
Associate Brand Strategist

Sally brings extensive comms and planning experience to us, ensuring our ideas are always in sync with our clients' business goals. She has developed brand and media strategies for organisations as diverse as the BBC and Macmillan; not to mention for hypnotherapist Paul McKenna. She has the ability to identify shared objectives that create commercially compelling propositions. Sally is a qualified nutritionist who pretends to go to the gym.

Rusty
Rusty
Inspector of Bins

Yes, we know, it’s silly having Rusty on the payroll. After all, as a Hungarian Vizsla he doesn’t speak a word of English; which may be why he was a stray in Warrington until recently. He now does three days a week here, in his role as Inspector of Bins. Though he also works hard at putting the fear of dog into anyone in a biker’s jacket. Which explains why our reception area is generally free of motorcycle couriers.

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