Brookson had built a successful online accountancy service for contractors, providing easy, accurate reports and expert support. However, as the company expanded its services and entered new markets, its brand strategy lagged behind. The brand no longer reflected Brookson’s broader scope and evolving position in an increasingly flexible workforce.
Our research showed that Brookson’s deep expertise in simplifying compliance and financial management allowed them to navigate the complexities of the changing workforce and tax laws, removing barriers to compliance so clients could focus on their work.
We streamlined their brand architecture, clarifying the naming of companies serving different audiences. A black-and-white identity system was created to represent Brookson’s commitment to simplifying complexity.
“It is such a pleasure to work with True North, they are incredibly professional, easy to work with, providing clarity, insight and effective solutions. We are continuing to work closely with them as our business evolves.”
Victoria McDonnell, Group Marketing Manager, Brookson
