Genomics England’s reputation was built on the success of its 100,000 Genomes Project, but its brand didn’t reflect the organisation’s expanded scope. We helped redefine their identity, tackling outdated perceptions and creating a more adaptable system. This refreshed approach allowed them to better communicate the breadth of their work and engage a wider range of audiences, from patients to researchers, aligning their brand with their evolving mission.
“I’m delighted we chose True North, they owned the process from start to finish and overcame our internal differences to deliver a fantastic brand identity system that will propel Genomics England for years to come. It was an absolute pleasure working with their team.”
Michael Motskin, Marketing and Brand Director, Genomics England
