Elevating the global reputation of a prestigious institution while honouring its deep cultural heritage is a significant challenge. National Cheng Kung University (NCKU), renowned for its academic excellence and historical significance in Taiwan, sought to redefine its identity for a global audience without losing its distinctive local essence.
We developed a comprehensive brand strategy that distilled NCKU’s core strengths into a clearer, more accessible narrative for international audiences. The resulting identity draws inspiration from the university’s iconic architecture and blends elements of its rich heritage with a forward-thinking, modern vision. This refreshed approach enables NCKU to connect more effectively with stakeholders worldwide, reinforcing its position as a global leader in research and education.
“The whole process [with True North] has been tremendously meaningful. We worked with people of diverse mindsets and across interdisciplinary fields and that challenged our imagination of what’s possible.”
Huey-Jen Jenny Su, President, National Cheng Kung University
