Going from Zero to Hero in EV
OCU Group, a powerhouse in utility, energy infrastructure and delivery, set its sights on the fast-paced EV power sector. Joining forces, we set out to shake up the industry with a value proposition rooted in real human needs.
Uncovering the Human Connection in a World of Technology
In a market crowded with brands touting innovation and speed, OCU faced the challenge of redefining the market perception. The goal wasn’t to jump on the technology bandwagon but to highlight their unique, people-first approach, drawing from their rich experience across multiple sectors. OCU EVolution needed a brand identity that could immediately make a strong, credible impact while championing their commitment to reliability and human connection.
Prioritising People Over Cars
Our research revealed a key insight: Electric Vehicle power wasn’t just about keeping cars running - it’s about keeping life running. OCU’s approach prioritised people over vehicles, focusing on the human experiences that Electric Vehicles enabled. This perspective set OCU apart, allowing them to connect deeply with the truth of how their customers aspired to live their lives.
Making a Bold Entrance
Starting big, OCU EVolution launched at the UK’s largest EV trade show, competing for business with hundreds of established brands. We created a brand that disrupted a world-class field and made its mark as the new generation of EV power.
Breaking the mould of usual EV design tropes, we delivered a brand that stood in its own right—not only a statement of power and momentum but also the rallying call of a movement towards a future where electric transportation is centred around people, not just technology.
“Working with True North, has been a real game-changer for our brand development. Their expertise played a pivotal role in propelling our brand to new heights and creating profound value for our team.
The culmination of collaborative efforts was showcased brilliantly at the London EV trade show, where True North's team not only designed our standout installation but also orchestrated a flawless brand launch. Such a successful trade show launch was a testament to the team's strategic approach, generating heightened engagement over the three days and a surge in customer inquiries. We look forward to continuing our growth journey with True North -a partnership that exemplifies creativity, expertise, and tangible results.”
Mike Cafferky, OCU Group
