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The 2013 thoughts archive

True North's genius recognised with Nobel Prize win.

Our relationship with the Science Museum has resulted in us winning a Nobel Prize... ad campaign.

We produced a press ad campaign for the Science Museum to celebrate Peter Higgs’ Nobel Prize in Physics, which came just 4 weeks ahead of the Science Museum opening their latest major exhibition, Collider - for which we also developed a fantastically exciting promotional campaign, due to go live in early November.

The Royal Swedish Academy awarded Higgs and fellow physicist Francois Englert the most prestigious award in science for showing how fundamental particles gain their mass, 50 years after first theorising what has become known as Higgs boson.

Thankfully, Science Museum visitors won’t have to wait as long to experience the Large Hadron Collider, the location for the discovery of Higgs boson. Collider, the exhibition offering visitors the opportunity to step inside the CERN control room opens on 13th November.

Willow Williams from the Science Museum said:

“We’re delighted that Peter Higgs has been recognised by the most prestigious award in science, and we felt compelled to celebrate his achievement.
True North were our obvious choice to develop this special ad campaign for us - not just because of their involvement in the Collider campaign, but because we knew we could rely on them to produce excellent work, very quickly.”

Design Matters

Recently, we were asked by Computer Arts magazine to be part of their regular feature, Design Matters. In true multi-platform fashion, the magazine  wanted to film the interviews with some of the key members of staff.

Ever the fearless leaders, Martin and Ady jumped to the fore, ensuring the camera captured their best sides.

There's a look around the studio, a focus on some of our recent work and interviews with a few of us.

We've got a little competition going internally to see who can get the most views.

Click the link to increase our views!

Simple Ideas That Transform Behaviour

True North have won a competitive pitch to develop brand strategy and identity for a Sport England pilot scheme aimed at increasing the number of women taking part in physical activity.

As part of the project, we’ll be developing an overarching brand strategy for the scheme, which is planned to be rolled out nationally in 2014.

The pilot will be based in Bury, Greater Manchester, after Sport England research found that the town’s demographics best matched national statistics for amount of activity, health issues and financial hardship, and is being run in partnership between Sport England and Bury Council.

We’re tasked with developing a brand strategy and identity that inspires, engages and motivates women whilst recognising the complex challenges women face when wanting to take part in sport and physical activity. It’s a fascinating project.

We’ll be working with Bury City Council and Sport England to develop a really innovative program that recognises the challenges women face, from child care and other practical issues, to lack of confidence and other body-image related issues.

Claire Rigby, True North Planning Director:

“It became apparent early on in our research, that a ‘wagging finger - you must do more exercise’ approach wouldn’t be appropriate for this target audience. The strategy we are developing is much more inclusive and empowering, and highlights the social aspect of exercising that many women enjoy. It’s a complex audience though, there’s no ‘one-size-fits-all’ approach so we need to make sure the brand is flexible enough to appeal to all segments, whilst still remaining coherent.”

It’s too early to share any work or more detail yet, so watch this space over the coming weeks.

We are hiring!

We need a supremely talented senior designer to join our team. (As well as an equally talented designer with a portfolio full of ideas.) And we need them now, we're growing fast.

Ideally you'll have at least 5-6 years’ experience and huge ambition. (You'll need a couple of years' great experience.)

You will have worked on a range of brand identity and graphics projects for demanding, high profile clients as part of a great team. You'll be able to demonstrate experience of managing junior colleagues, as well as partnering with planning and project management colleagues to interpret and solve client briefs. Your folder will be stuffed with great IDEAS, beautifully articulated.

(Your folder will demonstrate good understanding of branding and of concept development. We need IDEAS, as well as strong creative flair and excellent visualisation skills to bring them to life).

You will work on a variety of brand and design projects for great clients. Right now we're working with The Science Museum, Oxford University, British Council, Royal Mail, Wellcome Trust and National Portrait Gallery. If you’re good enough to add something to an ambitious, award-winning branding and design agency get in touch.

Send us your CV and more importantly, your portfolio to

Salary £Dependant on experience


True North collides with the Science Museum

We’ve been appointed by the Science Museum to develop the promotional campaign for their upcoming exhibition, Collider.

The exhibition offers visitor’s the opportunity to step inside the Large Hadron Collider. Visitors will be immersed in a dramatic experience that transports them to the heart of operations in the CERN control room. There they will meet a cast of characters who will reveal the daily stresses, challenges and thrills of running the 27-km-long collider and its four enormous detectors.

We were appointed following a competitive pitch, and this latest win add’s to a long list of creative campaigns for leading visitor attractions across the country. In case you need reminding, we’ve also recently started working with Wellcome Collection and Chester Zoo, as well as our ongoing work with National Portrait Gallery and National Trust.

Willow Williams, Senior Marketing Executive at the Science Museum:
“We were already impressed with True North’s portfolio of clients in our sector, and when they came to pitch for this campaign we weren’t disappointed. It’s an exciting exhibition for us and we’re looking forward to working with True North to capture the energy and immersive experience we’ll give visitors”

Ben Harrison, Senior Design at True North:
“This is a great project to be part of, because we really need to capture the immersive experience of the Collider exhibition. So we’re able to develop ideas that go a bit beyond the norm for museum visitor attraction campaigns.”

The exhibition opens in November 2013. You can find more information on the Science Museum here.

Going was good for the True North Summer party.

On Monday this week the True Northerners took a well earned day off, packed a bbq picnic and headed off to sunny Cartmel in the Lake district, for the bbq race day.

Our day began with a quiz on the coach, organised and hosted by our very own Ade Newell, the winners getting a head start with extra money for betting.

The bbq's were quickly assembled, the venison burgers and sticky toffee pudding going down a treat, and once the food was all gone and a few games of football and bouls had been played, we got on to the main event of the day – to see who could make the most money on the races from their starting stake of £5! Most of us lost it all within the first couple of races but we had a few good wins, Jen from Will Shaddock Photography being the overall winner!

It was a brilliant day out in great surroundings. Thank you to the team at Cartmel for arranging such a fabulous event.

A great day all round!

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