In life sciences, “brand” is still too often misunderstood. For some, it’s visual identity, for others, it’s marketing communications, and for many scientists and board members, it can feel intangible. We’ve even heard it described as “the fluffy stuff.”
Drawing on conversations with leaders across life sciences and wider sector insights, we’ve outlined three challenges the life sciences industry is facing and how brand strategy can solve them.
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When change is happening around you, the riskiest thing a brand can do is not evolve.
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A year ago, we changed our proposition. Because it felt true to who we are and where we’re heading.
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We asked Steve Royle, our Creative Director, what makes you creative?
Steve just did Steve ...
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