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The 2019 thoughts archive

Placing people at the heart of business

We were recently asked to develop a new brand for an exciting company who partner with the NHS, their business founded on the delivery of innovative solutions to the management of contingent workforces across the country.

Working in partnership with customers is at the heart of what they do, and we explored a range of names that could bring this to life. +Us was chosen, communicating the organisations drive to treat every customer as an equal, tailoring their product to suit the needs of each, and ensuring they work together to achieve the best solution in an increasingly complex and demanding environment. 

“People are at the forefront of the brand, both +Us staff and their customers. It’s all about communication so it was important that this came across visually” says True North Design Director, Sarah Dutton.

The new brand identity will be rolled out across a variety of communications, including a new website which will be live over the next 12 months.

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More growth at True North

We're delighted to welcome a new face to True North - Brian Mansfield.

Brian, who will assume the position as non-executive director, is former Chairman of Taxi Studio. It comes at a time when we’ve secured a number of new high-profile clients, including Bruntwood, Liverpool John Moores University, Blackpool Museum Project and Cancer Research UK.

Ady Bibby, Managing Director said “we’ve known (and courted) Brian for a number of years, his track record is second to none”. Mansfield, a former board director at the DBA and MD of Blue Marlin added “I am pleased to be in a position to help steer True North through its ambitious plans for future growth. Their creative product and team are exceptional, the client base envisage and potential huge - watch this space!”

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