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The 2019 thoughts archive

Connecting the community of Radcliffe

In an era of online shopping with high streets in decline, most of our traditional market halls are disappearing too. This issue has a big impact on local communities. Clearly needing something to be done to help revive our town centres, the community of Radcliffe has brought its market hall back to life with a vision to re-establish its heyday, turning it back into a bustling community hub.

Setting up a Community Benefit Society to run the market, their aim was to create a place for people to meet, shop and socialise. Connecting the community, spreading belief in their town and helping to create change and opportunity for the area. A place people can be proud of and enjoy spending time.

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The traditional market stalls have been retained and added to, catering for peoples growing appetite for local produce – edible and otherwise – and the ability to get up close and personal with local producers, learning more about where their products come from. 

Alongside this, the market also has a new food offering featuring a variety of independent food traders, a main focus is the Friday Food night when the market becomes a bustling centre for the community, getting together for after work food and drinks.

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The new vision for the market required a new look in order to engage the community and show a change was happening. It needed to feel like a space that people would want to spend time, so along with the refit and redecoration of the space, True North created a new brand that would help engage the community, tie the market together and encourage people to make use of this new social space.

The market dates back to 1851, so ensuring we celebrated the heritage of the place was important, as well as infusing a modern twist to reinvigorate the space. The new branding gives a nod to the past and the exciting things in store for the future.

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The logo marque takes its cue from the market being a home of the community. Combined with the unique structure of the building’s roof (both inside and out), these elements linked perfectly with a simple house illustration. The theme of 'three' runs through the market’s values, aims and services, and the triangular base of the marque is a visual representation of these groups of ‘three’.

The theme of ‘three’ is continued in the language of the market. These simple sets of words link back to the three aims, telling the public of our vision and goals and ensuring each trader can express what their product and stall is about in their own way. 

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True North are proud to be part of this exciting journey for Radcliffe Market. It’s such an amazing space and has already really been embraced by the local community. We’re looking forward to seeing future events and developments! 

Placing people at the heart of business

We were recently asked to develop a new brand for an exciting company who partner with the NHS, their business founded on the delivery of innovative solutions to the management of contingent workforces across the country.

Working in partnership with customers is at the heart of what they do, and we explored a range of names that could bring this to life. +Us was chosen, communicating the organisations drive to treat every customer as an equal, tailoring their product to suit the needs of each, and ensuring they work together to achieve the best solution in an increasingly complex and demanding environment. 

“People are at the forefront of the brand, both +Us staff and their customers. It’s all about communication so it was important that this came across visually” says True North Design Director, Sarah Dutton.

The new brand identity will be rolled out across a variety of communications, including a new website which will be live over the next 12 months.

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More growth at True North

We're delighted to welcome a new face to True North - Brian Mansfield.

Brian, who will assume the position as non-executive director, is former Chairman of Taxi Studio. It comes at a time when we’ve secured a number of new high-profile clients, including Bruntwood, Liverpool John Moores University, Blackpool Museum Project and Cancer Research UK.

Ady Bibby, Managing Director said “we’ve known (and courted) Brian for a number of years, his track record is second to none”. Mansfield, a former board director at the DBA and MD of Blue Marlin added “I am pleased to be in a position to help steer True North through its ambitious plans for future growth. Their creative product and team are exceptional, the client base envisage and potential huge - watch this space!”

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