To coincide with The United Nations ‘International Day of The Girl’ which happened on Sunday and the release of the film ‘Suffragette,’ we spent some time thinking about the female focused brands that we can’t help but admire.
A recognised and committed advocate for empowering women within the fashion industry, McCartney uses her brand to bring important values to the forefront through collections that champion and empower women from different backgrounds and situations. From the Noemi Tote, a hand bag collection made ethically in Nairobi enabling a female dominant workforce and manufacturers to develop creativity and power. To a mastectomy bra to tackle cancer stigmas and create designer underwear that is available to everyone, McCartney adopts an inspired and inspirational approach to business.
A biannual magazine full of style and purpose. Beautifully crafted, each issue feels like your holding a little piece of luxury, making it a far cry from your traditional glossies. The Gentlewoman is an ideal read for women needing empowering inspiration, with each edition featuring interviews with talented, hardworking role models. It celebrates diversity, intelligence and natural beauty and has featured a diverse range of cover girls, from Angela Lansbury to Beyoncé.
A high fashion brand that dares to challenge perceptions of what models should be. With the iconic Phoebe Philo at the helm, Celine has redefined the world of fashion advertising by choosing females with an inspiring background to model their collection. By using Joan Didion as the face of a campaign at the age of 80, Celine tapped into her status as writer and thinker to celebrate timeless style and substance.
Look beyond the music and you’ll find a gifted marketer. Not only is she adored by fans but enchants the media. Whether she’s publically challenging Apple on their unfair use of her music or uniting women across the world with her 1989 tour, which saw a host of female idols join her on stage, Swift is a brand that has become increasingly hard to ignore.
This Girl Can
While Nike and Adidas manage to inspire those already active within sports, they can often alienate those who are yet to get started. This Girl Can (whose foundations lie in our IWIYW Campaign) brought us a portrayal of an active life in all is jiggling glory. Through a simple identity, supported by thought provoking campaign elements it struck a chord with women everywhere who wanted to explore their own potential and get active.
Victoria Pinnington, Senior Designer.