We were recently asked to develop a new brand for an exciting company who partner with the NHS, their business founded on the delivery of innovative solutions to the management of contingent workforces across the country.
Working in partnership with customers is at the heart of what they do, and we explored a range of names that could bring this to life. +Us was chosen, communicating the organisations drive to treat every customer as an equal, tailoring their product to suit the needs of each, and ensuring they work together to achieve the best solution in an increasingly complex and demanding environment.
“People are at the forefront of the brand, both +Us staff and their customers. It’s all about communication so it was important that this came across visually” says True North Design Director, Sarah Dutton.
The new brand identity will be rolled out across a variety of communications, including a new website which will be live over the next 12 months.