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The 2015 thoughts archive

Wellcome Collection

The Spiral Staircase

Last night, along with the 300+ strong team who contributed to the development of The Wellcome Collection, we gathered together to celebrate its completion. Following a wonderful opening speech from Director of Strategy Clare Matterson, which included a very lovely True North shout out, we were given the opportunity to explore every aspect of the redevelopment in all its curious glory. From the multi-use Reading Room to the beautiful spiral staircase and the latest fascinating exhibition, Forensics: The Anatomy of Crime. 

The Wellcome Collection sits at 183 Euston Road, notThe Wellcome Collection far from the station and definitely worth missing your train for. 

We're Hiring!

We’re on the look out for a Junior Account Executive to join our team.

Are you enthusiastic, eager to learn and passionate about what you do? A collaborator who thrives as part of a successful team and can proactively contribute to our business and that of our clients? If so, then we’d love to hear from you.

You’ll play a central role within the True North team, supporting the Account Directors and Managers to deliver effective project management across a range of client and internal projects. An agency background is preferred, but not essential - we’d just be keen to hear what you can offer.

Contact Mark at for more information. 

Hughes Congratulations

Creative Director Karen Hughes

Five years ago Karen Hughes joined the True North team as Senior Designer; today we’re very proud to announce that she has been appointed Creative Director. Karen, who cut her teeth working on branding projects for the likes of Wellcome Collection, National Portrait Gallery and Sport England will now work as creative lead across a number of client projects. 

Creative Partner Ady Bibby said, “Karen has played a key part in the development of True North over the past five years. Her creativity, commitment and sheer hard work is second to none. I’m delighted to be sharing the creative reins with her.”

Karen, who graduated from The University of Central Lancashire with a BA in Graphic Design, worked at The Chase before joining True North in 2010. Karen said “I am looking forward to being part of the continued success of True North in what’s shaping up to be an exciting time for the company. We have great clients, interesting projects and a fantastic team.”

Karen is currently leading on the Brand and TV Campaign for Islands at Chester Zoo, rebranding the Wellcome Trust Sanger Institute as well as projects for Lego and Manchester Airport Group. 

Looking for Inspiration?

Of all the Monday morning wake ups, the first Monday of year has to be the worst. After days of copious food, drink and decadence, most of us have returned to work for the first time in (if you’re lucky) almost two weeks. But as the alarm went this morning and you dragged yourself out of bed, I’m guessing it was hard to see the light at the end of the long, January tunnel? That’s why we sat down this morning to pull together some small sources of inspiration to offer nourishment for your mind and soul during these next bleak weeks. 

1)    Her

A film about Theadore Twombly, a lonely LA writer, who starts to build a relationship with his computer operating system. Technology has quickly taken over our daily lives, even become something many may feel they can’t live without. The film explores how this could develop further in the not to distant future, where technology may become the only thing in our lives. Written and directed by Spike Jonze and starring Joaquin Phoenix, Her is a great take on science fiction without resorting to robots or lightsabers (although, there’s nothing wrong with a lightsaber).

Adrian Newell, Senior Designer

2) Before They Pass away

I saw an incredible exhibition at the Stockholm Photography Gallery by Jimmy Nelson, called Before They Pass Away. I have just ordered the huge book that accompanies it, and can’t wait to look through it properly. It’s generated a lot of discussion and debate from various people, positive and negative, and it’s a really fascinating issue.

Mark Mobbs, Account Director

2)    NPR TED Radio hour Podcast

This handy Podcast is great for getting a quick overview of the ever-inspirational TED Talks. Each show is an hour long and takes various different talks relating to a particular subject matter such as ‘Misconception’ or ’The source of Creativity’ and adapts them for the radio. It also features an interview with the speakers giving that little bit of extra insight into the inspiration for each talk.

Jenna Chattwood, Designer

3)    David Shiyang’s The Gap by Ira Glass

David Shiyang Liu’s inspirational interpretations of Ira Glass’ take on bridging the gap between one’s taste and one’s skill set.

Adele Littler, Designer

4)    Writing That Works: How to communicate effectively in Business

A favorite of David Ogilvy, this short book gives quick tips on effective writing in any business situation. A good desk staple! 

Ami Guest, Brand Communications Manager

5)    Start Up Podcast

Alex Blumberg is a former This American Life producer who quit his job to start his own Podcast Company, Gimlet media. Here, he’s telling his story, in a genuinely funny, personable and honest way. Episode 9 is by far the best, offering an excellent lesson in how not to handle a media crisis. 

Ami Guest, Brand Communications Manager

6)    Finding Vivian Maier

A riveting documentary about a nanny who, unbeknown to almost everyone, was taking some of the best urban photography of the 20th century. The story of Vivian Maier is compelling enough, but the added layer of inspiration comes from the way her story was discovered and brought to life in film.

Graeme Rutherford, Digital Strategy & UX

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